Evolution

Art direction, design, and layout of a coaching manual for sports athletes. The manual is produced in hardback hardcover and with a debossing logo-effect case, making it a limited edition product. It is individually designed for each athlete, with personalized messages of various shapes and meanings created by the author. The manual features a very square layout, Helvetica font, with the use of bold symbols, intended to recreate an ‘Almanac’ effect.